Google Adsense - Weekly Updates 27 May 2007

Google Adsense’s click-to-play video ads has been launched one year. As to mark the 1 year anniversary, Google has introduced three new click-to-play video ads format namely the 728×90 Leaderboard, the 120×600 Skyscraper, and the 160×600 Wide Skyscraper. Previously, video ads were only enabled for the 300×250 Medium Rectangle, the 336×280 Large Rectangle, the 200×200 Small Square, and the 250×250 Square.

As it was previously, users will see a play button on these three ad formats when a video ad is available - this play button will appear on the right side of the Leaderboard and in the upper half of the Skyscraper formats. Once a user clicks the play button, the video ad will begin to play within the ad unit.

Google has not change the way of generating earnings with videos ads in these new formats. It will remain the same. When an advertiser has chosen to display the click-to-play video ad as a cost-per-thousand impression (CPM) ad, every valid impression of the static image will be paid to publisher, regardless of plays or clicks to the advertiser’s site. If the click-to-play video ad is a cost-per-click (CPC) ad, publisher will generate earnings from valid clicks to the advertiser’s site rather than clicks on the play button. In either case, publisher’s site visitors are free to watch the video. Please keep in mind that publisher need to be opted into image ads in order to receive video ads, but Google isn’t able to guarantee that video ads will always be available.

For more information, please go to Google Adsense Help Center.