10 Sales Page Design and Writing No-No’s
I have yet to write up a sales page of any kind on website before. As an Internet Marketer wannabe, I’ve been reading a lot of tips and tricks by many seasoned Internet Marketer in the websphere. Their sales letters or sales pages often makes many people want to buy their info-product are well design and written.
I came across a great Top Ten Sales Page Design and Writing No-No’s by . Here there are:
- Don’t load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.
- Don’t use unnecessary words or phrases on your site. You only have so much time to get your visitor’s attention and interest; make ever word count.
- Don’t make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.
- Don’t write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.
- Don’t push all your words together on your web site. People like to skim; use plenty of headings and sub headings.
- Don’t use site content your target audience isn’t interested in. If people are coming to your site to find info about fishing don’t include soccer content.
- Don’t use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.
- Don’t use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.
- Don’t let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.
- Don’t forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.
Please bear in mind these 10 great tips the next time you are drafting your sales page. Get !
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